Tuesday, January 25, 2022
News Volvo Launches Its Own Shoe In Partnership with Casca

Volvo Launches Its Own Shoe In Partnership with Casca

  • New shoe will launch on World Car Free Day on September 22

  • New shoe design influenced by Volvo’s Thor hammer headlight design

  • Part of the sole is made from recycled car tires


Volvo is throwing its hat into footwear, partnering with Vancouver-based Casca shoes to create a limited edition sneaker inspired by the Volvo XC40 Recharge.

Both Volvo and Casca have focused their product strategy on sustainability and innovation.  Founded two years ago, Casca creates shoes that are not only eco-friendly, but also manufactured by workers with set living wages in factories that meet the company’s ethical standards.

As for Volvo, the Swedish automaker has set lofty environmental goals in the coming years, specifically to have 100% climate-neutral manufacturing operations by 2025 and full climate neutrality by 2040.

“We’re excited to team up with Casca footwear who share similar values and combine our passions for sustainability, technology, and understated modern design,” said Matt Girgis, managing director of Volvo Car Canada Ltd. “At Volvo Cars, we are committed to setting the highest standards of sustainability in mobility and that goes beyond electrifying our fleet to transforming all aspects of our business. The shoe we have created with Casca in celebration of World Car Free Day, is one way to recognize the many steps we are taking on our journey to climate neutrality.”

The idea behind the shoe is that walking as opposed to driving can contribute to this carbon and climate neutrality.

The shoe’s sole is composed of 10% recycled car tire which is a first for Casca shoes. Seven recycled plastic bottles are used in the upper part of the shoe while the Swedish flag appears on one of the shoes.

“The Volvo XC40 Recharge was designed to reduce environmental impact, so it was the perfect inspiration for the shoe,” said Kevin Reid Lead Director and Co-Founder, Casca. “Through this collaboration we’re also celebrating many design firsts – our first shared design, our fastest production to market, and new recycled materials we’ve never used before.”

 

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Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including EcoloAuto.com and MotorIllustrated.com as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email

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