Saturday, October 23, 2021
News Volvo murders the prancing moose in cold blood

Volvo murders the prancing moose in cold blood

Not cool, Volvo, really not cool. Many of you will probably have spotted a few Volvos over the years sporting an odd sticker on its flanks, or butt. That yellow and black label features a prancing moose, more or less a tribute to Ferrari and Volvo.

Since 2005, these stickers have found their way on countless Volvo products and up until recently, Volvo had not said a word. The person that was providing these decals also produced replacement exterior and interior emblems for many years. In fact, so popular were these emblem stickers that Volvo dealers actually kept some in stock and sold them to owners.

There were no secrets between Volvo, dealerships and owners the entire time both the emblems and prancing moose stickers were for sale. All was good, and everyone was happy, that is until Volvo Trademark Holdings in Sweden hired attorneys in the USA to order it to stop, stating that these evil decals are a threat to their brand.

That, my friends, is the end of the prancing moose stickers. Big old’ Volvo got their way and to be frank, we’re kind of upset with the brand that had grown very cool in the last few years.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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