The brand’s kiosk will focus on the love of cars and the pleasure of driving.
Everything points towards a new MX-5 prototype.
Will we see a fully electrified powertrain?
The Tokyo Motor Show – or more precisely, the 2023 Japan Mobility Show – is fast approaching, and Japanese automakers are actively preparing for a series of unveilings aimed at both the local and international markets.
From Mazda’s point of view, it would have been totally logical to unveil a crossover – think of the future CX-80 for Europe or CX-70 for North America – but this is not the case. Mazda’s booth will focus on driving pleasure at the Tokyo show. Indeed, the manufacturer has issued this press release confirming that the MX-5 will be at the heart of the models parked in the space reserved for the brand from Hiroshima, Japan..
Mazda’s kiosk will focus on pleasure of driving. | Photo: Mazda Photo: Mazda
In addition to several classic examples of the world’s best-selling roadster onsite, the automaker will also bring along this MX-5 SeDV, which can be driven using only the hands.
As for the concept vehicle teased by this darkened image, everything points to the fact that the automaker will finally lift the veil from the fifth generation of the popular roadster, although the presentation of a prototype does not automatically transpose to a production model in some cases. We’ll see what emerges from this worldwide unveiling.
It should be remembered that some shots of the concept were first seen in a series of slides at a presentation just under a year ago. The car in question, which took the form of a coupé, featured the same circular taillamps and this vertical illuminated band in the center of the diffuser.
It remains to be seen whether this styling study is equipped with a 100% electric powertrain to announce the brand’s electrification future or, on the other hand, whether the concept is already equipped with the hybrid powertrain that should, in principle, be found under the hood of the next MX-5.
What is certain currently, however, is that the manufacturer has no intention of abandoning its likeable sports car for the electric age. Mazda has dominated its niche since the 90s, and nothing is going to stop motorists around the world from having a bit of fun with their hair blowing in the wind behind the wheel of a car that’s as much fun as it gets.
See you on October 25 for a full presentation of Mazda’s concept.
