Acura to ditch ELS sounds systems in favor of Bang & Olufsen

Acura partners with Bang & Olufsen to deliver elevated in-vehicle audio across their lineup, starting with the 2024 Acura ZDX.

·      Acura and Bang & Olufsen collaborate to bring premium audio experience to all future Acura models.

·      The 2024 Acura ZDX will be the first model to feature Bang & Olufsen’s immersive audio system.

·      Acura’s partnership with Bang & Olufsen also highlights the end of ELS current partnership.

Acura has joined forces with Danish luxury audio brand Bang & Olufsen to elevate the in-vehicle audio experience across the entire Acura lineup, starting with the 2024 Acura ZDX. The all-electric ZDX, including the ZDX Type S, will be the first Acura models to feature the powerful and sophisticated Bang & Olufsen premium audio system.

Recognized for their innovative audio systems, Bang & Olufsen is renowned for delivering immersive sound experiences both in home and automotive applications. By collaborating with Bang & Olufsen, Acura aims to meet consumers’ expectations of a world-class audio system in performance and luxury-focused vehicles. Let’s remind ourselves that a similar partnership already existed between Acura and ELS.

Similar to Acura’s commitment to Precision Crafted Performance, Bang & Olufsen has a long-standing reputation for pushing the boundaries of audio technology, design, and craftsmanship. With its unique expertise in acoustics, design, and craftsmanship, Bang & Olufsen Automotive, a division of HARMAN International, will deliver outstanding sound quality tailored specifically for Acura.

James Marchand, Assistant Vice President of Acura Canada, expressed excitement about this collaboration, stating that it amplifies the consumer experience, starting with Acura’s first fully electrified vehicle, the ZDX.

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Tom Rivers, VP of Global Marketing at HARMAN, emphasized the alignment of values and DNA between Acura and Bang & Olufsen, highlighting the incredible sound system engineered for the new Acura ZDX. According to Acura, fans of both brands can expect superior performance and quality, setting a new precedent for in-vehicle audio.

By entering into this long-term partnership, Acura and Bang & Olufsen are aiming to redefine the audio landscape of the automotive industry, ensuring that future Acura models offer an unrivalled audio experience that delights and captivates drivers and passengers alike.