Friday, July 19, 2024
NewsAcura to ditch ELS sounds systems in favor of Bang & Olufsen

Acura to ditch ELS sounds systems in favor of Bang & Olufsen

Acura partners with Bang & Olufsen to deliver elevated in-vehicle audio across their lineup, starting with the 2024 Acura ZDX.

 

·      Acura and Bang & Olufsen collaborate to bring premium audio experience to all future Acura models.

·      The 2024 Acura ZDX will be the first model to feature Bang & Olufsen’s immersive audio system.

·      Acura’s partnership with Bang & Olufsen also highlights the end of ELS current partnership.


 

Acura has joined forces with Danish luxury audio brand Bang & Olufsen to elevate the in-vehicle audio experience across the entire Acura lineup, starting with the 2024 Acura ZDX. The all-electric ZDX, including the ZDX Type S, will be the first Acura models to feature the powerful and sophisticated Bang & Olufsen premium audio system.

Acura Bang & Olufsen | Photo : Acura
Acura Bang & Olufsen | Photo : Acura

Recognized for their innovative audio systems, Bang & Olufsen is renowned for delivering immersive sound experiences both in home and automotive applications. By collaborating with Bang & Olufsen, Acura aims to meet consumers’ expectations of a world-class audio system in performance and luxury-focused vehicles. Let’s remind ourselves that a similar partnership already existed between Acura and ELS.

2024 Acura ZDX Prototype | Photo: Acura

Similar to Acura’s commitment to Precision Crafted Performance, Bang & Olufsen has a long-standing reputation for pushing the boundaries of audio technology, design, and craftsmanship. With its unique expertise in acoustics, design, and craftsmanship, Bang & Olufsen Automotive, a division of HARMAN International, will deliver outstanding sound quality tailored specifically for Acura.

2024 Acura ZDX Prototype | Photo: Acura

James Marchand, Assistant Vice President of Acura Canada, expressed excitement about this collaboration, stating that it amplifies the consumer experience, starting with Acura’s first fully electrified vehicle, the ZDX.

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Tom Rivers, VP of Global Marketing at HARMAN, emphasized the alignment of values and DNA between Acura and Bang & Olufsen, highlighting the incredible sound system engineered for the new Acura ZDX. According to Acura, fans of both brands can expect superior performance and quality, setting a new precedent for in-vehicle audio.

2024 Acura ZDX Prototype | Photo: Acura

By entering into this long-term partnership, Acura and Bang & Olufsen are aiming to redefine the audio landscape of the automotive industry, ensuring that future Acura models offer an unrivalled audio experience that delights and captivates drivers and passengers alike.

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