Tuesday, September 29, 2020
News Datsun To Be Phased Out As Nissan Seeks To Cut $2.8 Billion...

Datsun To Be Phased Out As Nissan Seeks To Cut $2.8 Billion in Costs

  • Nissan cuts include phasing out Datsun
  • The Japanese automaker is hoping to cut $2.8 billion in costs
  • Datsun still operated in Asia, Europe, and Africa

Bloomberg is reporting that Nissan may be planning another round of cost cuts on Wednesday amid the COVID-19 pandemic that includes phasing out the Datsun brand. Nothing has been confirmed by Nissan, however.

An unnamed source told the American publication that the automaker hopes to cut roughly 300 billion yen ($2.8 billion) in fixed costs over the course of a three-year plan. The plan along with the brand’s financial results will unveiled on May 28. Nissan expects sales to decline by 12 percent in the last fiscal year. The new plan seeks to return to profitability within three years.

A production line will be shut down amid the cuts, but what truly stood out for us was the phasing out of the Datsun brand. Introduced in North America in 1952, the Datsun name is still associated with many of Nissan’s most iconic models including the 240Z. The brand was phased out in North America in 1981 as the Nissan name was adopted on a global scale.

The Datsun name came back in 2012 as a low-cost automaker operating on three continents. Datsun cars are still sold in South Africa, Kazakhstan, Belarus, Lebanon, Indonesia, India, and Sri Lanka. Models include the Datsun Go subcompact sedan and Datsun Cross sport utility vehicle.

Nissan didn’t say what would come of these models. More than likely they will simply be rebranded as Nissan vehicles.

It would appear that Datsun is officially dead after an impressive 88-year run.

 

Trending Now

More Possible Ford Bronco Warthog Spy Shots Published By Ford

Ford has published spy shots of its own upcoming performance version of the Ford Bronco on its Twitter account The tweet has many...

Ford Will Build EVs In Oakville

This is part of their $1.8 billion investment in Canada. Ford and Unifor reached a national labour agreement last week. EV production starts...

2021 Volkswagen ID.4 Fully Electric Crossover Debuts

The 2021 Volkswagen ID.4 makes its debut for the North American market, will go on sale in 2021. The ID.4 will be available...

1977 Dodge D100 Transformed Into A Pontoon

The creation is known as the Dodgetoon. The “thing” is a cross between a Dodge pickup and a pontoon. Necessity is the mother of...

Jeep Celebrates 80 Years with Special-Edition Models

Every Jeep product will get an 80th Anniversary edition. They will get unique wheels, specific exterior and interior accents, and more. 80th Anniversary...
Charles Jolicoeur
Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including EcoloAuto.com and MotorIllustrated.com as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.