Thursday, September 21, 2023
News Genesis and Samsung Unite to Develop Next-Gen Tech in GV90 Electric SUV

Genesis and Samsung Unite to Develop Next-Gen Tech in GV90 Electric SUV

Genesis collaborates with Samsung for the tech found in its GV90, a flagship electric SUV aiming to bolster Genesis’ position in the EV market.


  • Genesis partners with Samsung to develop the GV90, their flagship electric SUV.

  • The GV90 features an advanced Integrated Modular Architecture platform and potentially a 113.2 kWh battery pack.

  • Samsung’s Exynos Auto V920 semiconductor to provide cutting-edge driver assist features and infotainment.


Genesis, the luxury brand associated with the Hyundai Motor Group, is embarking on the development of its largest electric SUV to date – the GV90. This electric SUV is not only a flagship model for the brand but also represents an essential step in Hyundai’s vision for the next generation of vehicles, featuring a dedicated platform, innovative batteries, and cutting-edge production capabilities, backed by a significant investment.

Genesis GV80 Coupe Concept | Photo : Charles Jolicoeur

Currently, Hyundai’s lineup of electric vehicles is based on the E-GMP platform, which includes popular models such as the IONIQ 5, IONIQ 6, Kia EV6, and Genesis GV60. With the upcoming GV90, Hyundai is taking a significant leap forward, introducing an Integrated Modular Architecture (IMA) platform that will replace the E-GMP models, aiming to achieve further advancements across various vehicle classes, including SUVs, pickup trucks, and flagship models for the Genesis brand.

Genesis electric vehicle | Photo: Genesis

The GV90’s groundbreaking architecture is complemented by a potentially substantial 113.2 kWh battery pack, which could result in one of the highest capacities ever seen in mass-produced passenger EVs. This generous capacity could potentially offer an impressive expected range of nearly 800 kilometers (500 miles).

In an unconventional collaboration, the Genesis GV90 will incorporate Samsung Electronics’ cutting-edge “Exynos Auto V920” semiconductor. This powerful processor is designed to provide drivers with an immersive experience, featuring advanced driver-assist functions, a state-of-the-art digital cockpit, and essential safety features. Additionally, the GV90 will boast a sophisticated infotainment system with video streaming services, games, and other engaging features.

2021 Genesis GV80 2.5T | Photo: Olivier Delorme

The Exynos Auto V920’s 10 CPUs will deliver a remarkable 70% increase in performance compared to previous generations. Furthermore, the latest processing unit significantly improves the performance of the Neural Processing Unit (NPU), a crucial component in leveraging AI.

This collaboration marks a milestone as it represents the first time that Hyundai Motor Group will incorporate Samsung Electronics’ semiconductors into their vehicles. Additionally, Samsung Display will be supplying the GV90 with OLED technology, further enhancing the vehicle’s technological capabilities.

Should You Buy a 2023 Genesis GV60?

As the automotive industry continues its shift towards electric vehicles, Hyundai’s ambitious endeavors are proving successful. The company’s goal is to achieve over 10% profitability through their next-generation EV lineup, ensuring enhanced production capabilities by 2030. By adopting economies of scale, Hyundai aims to streamline operations by sharing over 80 common modules across various segments, promoting flexibility and efficiency in their offerings.

Genesis GV80 Coupe Concept | Photo: Charles Jolicoeur
Genesis GV80 Coupe Concept | Photo: Charles Jolicoeur

The upcoming flagship Genesis GV90 represents a significant stride for the brand, as it strives to establish itself as a top player in the EV market by the end of the decade. Equipped with state-of-the-art Samsung technology, luxurious interior features, and a focus on exceptional performance, the GV90 is anticipated to be a standout contender in the competitive electric vehicle market.

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