- Lamborghini sales jumped 43% in 2019 with 8,205 total units sold worldwide
- Nine consecutive years of sales growth for Lamborghini
- Lamborghini Urus accounted for more than half of Lamborghini sales in 2019
Lamborghini Urus sales in 2019 almost equaled Lamborghini’s total sales volume in 2018. Who said a Lamborghini SUV was a bad idea?
Sales of the famed Italian automaker reach 8,205 units last year compared to 5,750 in 2018. Of all the Lamborghinis sold last year, 4,962 were Urus SUVs. 2019 marked the first full year of sales for the Urus which launched in 2018 with 1,761 units sold that year.
In other words, the Urus accounted for 60.4% of all Lamborghini sales in 2019 and was 788 units shy of equaling total Lamborghini sales in 2018.
Looking at it another way, take away the Urus and you get 3,243 Huracans and Aventadors sold. That represents a 19% drop in sales for other Lamborghini nameplates which accounted for 3,989 units sold in 2018.
The U.S. was still the major market for Lamborghini with 2,374 units sold. China and Hong Kong (770), the United Kingdom (658), Japan (641), Germany (562), the Middle East (387), Canada (376), and Italy (370) round out Lambo’s other important markets.
“With new content and new technologies our V10 and V12 super sports cars models retained their market success. Simultaneously we further increased our high brand awareness, especially with the younger generations, having multiplied our following on social media channels to more than 40 million. All this is a real team achievement and I would like to take this opportunity to thank every single Lamborghini team member for their inspiration and dedication to our brand, as well as our shareholder and group for their continued support”, said Stefano Domenicali, Chairman and Chief Executive Officer for Automobili Lamborghini in a statement.
So there you have it, build an SUV and they will come.