Mini has sold more than 31,000 Mini Cooper SE models
Electrified models hit 15 percent of annual sales, double that in Germany
Mini‘s move to electrification has proven popular, the brand reports. More than 30,000 copies of the electric Mini Cooper SE have been sold already and the automaker reports that more than 15 percent of total sales have been an electrified version of its vehicles.
The boutique brand reports sales of 157,799 vehicles worldwide in the first half of the year, a third more than the company sold last year. Of those vehicles, 23,777 were shipped with electrified powertrains.
Most popular of the plug-in Mini models was the Mini Cooper SE battery-electric, selling 13,454 cars so far this year and putting the model just over 31,000 since it launched on the market last year. The Cooper SE has a WLTP range of up to 234 km, making it ideal for zipping in and around the city.
the Mini Cooper SE Countryman All4 plug-in hybrid model was also a big seller, hitting 10,323 units sold in the first half of 2021. That model has a 59 km estimated range, allowing for weekday EV commuting and longer journeys on the weekend.
Mini says their EV and PHEV models sell best in Germany and the UK. In the former, 30 percent of all Mini sales were electric. In the letter, electric and PHEV sales made up 17.4 percent of total volume.
Mini is expected to add an electrified powertrain to future John Cooper Works performance models as well as an electric vehicle variant of the next Mini countryman as part of the automaker’s plan to go fully electric by the early 2030s.