Mopar Previews 2026 SEMA Presence With Mopar ’27 Badge

• Mopar moves to West Hall booth 59119 for SEMA, Nov. 3-6, in Las Vegas.

• The only teaser image shows a blue Mopar ’27 badge on a dashboard.

• Mopar turns 90 in 2027; the Mopar ’17 Challenger marked its 80th.

Mopar is moving to a new hall at the 2026 SEMA Show, and the only image attached to today’s announcement shows a blue dashboard badge reading “Mopar ’27.”

The Stellantis parts, service and customer-care brand will occupy booth 59119 in the West Hall of the Las Vegas Convention Center from Nov. 3 to 6.

One Badge, Two Rows of Red Stitching: What the Mopar ’27 Teaser Shows

The single photo is cropped tight on the instrument panel, leaving the rest of the vehicle out of frame. Visible details include:

• A Mopar ’27 badge with silver lettering on a blue field
• A carbon-fibre-pattern trim strip directly above the badge
• A black upper dash with two parallel rows of red contrast stitching

90 Years in 2027: Mopar’s Timeline Since 1937

Mopar started in 1937 as the name of a line of antifreeze products, and the brand marks its 90th year in 2027. The name itself comes from the words MOtor and PARts.

Its reputation grew in the 1960s muscle-car era with performance parts built for speed and handling, on the street and at the track. Mopar later added technical service and customer support, and today runs service, parts and customer-care operations for owners and dealers worldwide.

Mopar’s previous decade mark produced a limited-edition car. The Mopar ’17 Dodge Challenger celebrated the brand’s 80th anniversary with 160 units, split evenly between Pitch Black/Contusion Blue and Pitch Black/Billet Silver two-tone finishes. It used the Challenger R/T 392’s 6.4-litre HEMI V8, rated at 485 hp and 475 lb-ft, paired with a six-speed manual.

Numbered Since 2010: Mopar’s Model-Year Limited Editions

Mopar runs an annual factory-customization program that produces small batches of numbered vehicles, each named for its model year. The series started with the Mopar ’10 Dodge Challenger. The 2025 entry, the Mopar ’25 Package for the Ram 1500 RHO, marked the program’s 16th year.

Recent editions carried a serialized badge in the cabin, such as the instrument-panel badge on the Mopar ’22 Dodge Durango R/T and the centre-console badge on the Mopar ’25 Ram 1500 RHO. Buyers also received an owner kit with a certificate of authenticity listing the build number and a rendering of the vehicle by the Mopar design team.

The badge in the SEMA teaser uses the same “Mopar ‘YY” format, and 2027 is also the year Mopar turns 90.

SEMA 2026 Logistics: West Hall, Booth 59119, Nov. 3-6

The West Hall booth replaces the South Hall location Mopar used at the 2025 show. That display featured the Dude Ram 1500 concept, powered by a 5.7-litre HEMI V8 rated at 395 hp, and a modified Dodge Charger SIXPACK using the 550-hp 3.0-litre twin-turbo SIXPACK H.O. engine.