Start of Strong Sales for the Volvo EX60 as Orders Exceed Expectations

The luxury compact SUV segment will take a new turn in 2026–2027 with a wave of new products. The BMW iX3 is already enjoying tremendous success in Europe, and now that the Volvo EX60 has just been unveiled, early orders are already exceeding the automaker’s production expectations. A good problem to have.

• The Volvo EX60 will be built in Sweden at the Torslanda plant
• Volvo already has more than 3,000 orders in Sweden alone
• Built on an 800-volt platform, it is the most technologically advanced Volvo to date
• It delivers 671 horsepower and 583 lb-ft of torque

This is exactly the kind of situation every automaker hopes for: demand that surpasses initial forecasts. Proof that electric vehicles are far from declining, the BMW iX3 has even been delayed in North America due to overwhelming demand in Europe. Unlike North America, electrification in Europe continues to gain momentum, with EV sales rising nearly 30% and representing more than 22% of new vehicle sales.

A Surge in Popularity

Riding this wave of enthusiasm, the Volvo EX60 arrives at the perfect time. Unveiled only a few weeks ago, the model is already attracting a strong volume of orders. Demand has become so significant that Volvo is revising its production planning at the Torslanda plant in Sweden to meet initial demand during the first year of commercialization. The automaker must act quickly, as production is scheduled to begin in roughly one month.

For now, ordering has not yet opened worldwide. Although the EX60 is a global product that will be sold in multiple markets, orders are currently limited to Europe. In Sweden alone, more than 3,000 orders have already been recorded. In North America, reservations are not expected to officially open until spring, unless Volvo decides to delay the process to ease production pressure.

“The fact that so many customers ordered the EX60 in the first month has surpassed our expectations, and it’s a ‘problem’ we’re happy to have,” said Erik Severinson, Chief Commercial Officer at Volvo Cars. “We are very encouraged to see such strong demand for our game-changing electric SUV, and we are now reviewing our production plans for 2026 as we prepare for the start of customer vehicle production next month.”

According to the publication InsideEVs.com, Volvo management could soon begin negotiations with the union to add an extra work week this summer at the Torslanda plant to help meet demand. If confirmed, it would be a first for Volvo.

A ReVolvolution for the Automaker

According to the Swedish automaker, the EX60 is its most modern and technologically advanced product yet, even surpassing its larger sibling, the EX90. The latter arrived in 2025 with a 400-volt architecture, which many already consider outdated. In addition, the model quickly became a challenge for Volvo due to persistent reliability issues. For 2026, the model receives a significant update with the transition to an 800-volt architecture, although the EX90 is currently paused on the Canadian market.

With the EX60, Volvo moves directly to an 800-volt platform capable of delivering up to 400 kW of DC fast-charging power. As a result, the battery could charge from 10 to 80 percent in about 20 minutes. At full capacity, Volvo estimates a driving range of up to 640 kilometres.

Volvo has also not compromised on performance. Two electric motors combine to produce 671 horsepower and 583 lb-ft of torque. It is expected that less powerful versions will eventually be introduced. The segment is set to become more competitive than ever with models such as the Audi Q6, BMW iX3, Mercedes-Benz GLC EV, Tesla Model Y, and the Volvo EX60.