Thursday, September 21, 2023
News Subaru and Panasonic Energy Initiate Talks for Long-Term Partnership

Subaru and Panasonic Energy Initiate Talks for Long-Term Partnership

Subaru and Panasonic Energy are in discussions to form a medium- to long-term partnership, aiming to meet the increasing demand for battery electric vehicles and automotive batteries while contributing to a carbon-neutral society.


  • Subaru and Panasonic Energy are in talks for a medium- to long-term partnership to meet the increasing demand for automotive lithium-ion batteries.

  • Panasonic Energy aims to supply Subaru with lithium-ion batteries for use in Subaru’s BEVs to be produced in the second half of the 2020s.


Subaru Corporation and Panasonic Energy Co., Ltd. have announced the commencement of talks to establish a medium- to long-term partnership to address the surging demand for battery electric vehicles (BEVs) and automotive batteries in the rapidly expanding market. The collaboration aims to strengthen their positions in the automotive and battery industries while contributing to resolving pressing societal issues, including regional employment maintenance and human resources development.

2023 Subaru Solterra | Photo: Subaru

As part of Subaru’s roadmap towards 2050 and its commitment to achieving a carbon-neutral society, the automaker is accelerating its electrification efforts and exploring various initiatives. To meet its objectives, Subaru is seeking a strategic partnership with Panasonic Energy, a renowned supplier of high-quality and high-performance automotive cylindrical lithium-ion batteries with a proven track record in the market.

The Subaru Solterra will Start at $54,295 in Canada

The talks between Subaru and Panasonic Energy will focus on the possibility of the latter supplying next-generation automotive cylindrical lithium-ion batteries to Subaru. In turn, Subaru plans to utilize these batteries, purchased from Panasonic Energy, in the production of its battery electric vehicles scheduled for manufacture in the latter half of the 2020s. Subaru’s dedicated BEV plant in Gunma, Japan, will be one of the sites to receive these batteries.

By forging this alliance, Subaru and Panasonic Energy seek to contribute significantly to the advancement of both the automotive and battery industries. Through their collaboration, they aim to address crucial environmental challenges by promoting the adoption of electric vehicles and supporting the realization of a carbon-neutral society.

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