Friday, October 30, 2020
News The Valiant Attempt That Was The BMW i3 May Not Have A...

The Valiant Attempt That Was The BMW i3 May Not Have A Future

When the BMW i3 launched simultaneously world-wide in 2013, the hype was palpable. Unfortunately, car-buyers did not buy into it.

This is a testament to how quickly the business of electrification is evolving. In less than six years, BMW went from being a pioneer in electrification with its “i” family of cars to tumbling behind the majority of its competitors. These are the risks of attempting to predict the market’s future desires. Unfortunately for BMW, the BMW i3 did not catch on or live up to its potential and so may not be replaced.

We were in New York when the then-new BMW i3 hit the world stage. It was revolutionary on so many levels that it could not fail. From a bespoke carbon fibre platform, an electric motor, a battery, an optional small petrol engine fitted as a range-extender, everything seemed in the BMW i3’s favour. The only missing element was a buyer.

Although 150,000 were sold as of May of this year, it seems as though this number might be insufficient to justify the return of the car, or at least use the same materials and technologies for a low-volume vehicle.

In an interview with autoexpress, Pieter Nota, Member of Board of Management at BMW said: “It is difficult to say if the i3 will have a straight successor as it [electrification] goes more into the mainstream like the upcoming iX3,” “The i3 had a pioneering role – it was at the very beginning of BMW’s electrification plans but what we are seeing now is that electrification is moving more into the mainstream.”

We know that an iX3 is expected next year and that BMW intends to launch no fewer than 25 new electrified vehicles come 2023. As part of this plan, 2021 will see the arrival of the i4 Gran Coupé to compete with the Tesla Model 3.

Trending Now

2021 Ford Edge Gets Much-Needed Interior Upgrades

Ford’s SYNC 4 is now standard. As is a segment-leading 12-inch touchscreen display. Ford Co-Pilot360 driver-assist features are also standard. The Ford Edge has...

Montreal And Toronto Auto Shows To Go Virtual

Blame the ongoing pandemic. Initial discussions for virtual auto shows began earlier this year, before COIVD. The idea will be to virtually walk...

Volvo Launching Valet Service Service in Canada

Volvo Valet will pick up your Volvo, bring it back when done App lets you see when your Volvo will arrive Volvo Canada is...

Report: FCA/PSA Stellantis Merger to Get Regulatory Approval

Deal would create 4th largest automaker Both FCA and PSA looking to slash costs, increase profits The deal to marry Fiat Chrysler Automobiles and...

2021 Lexus ES Adds AWD And A New Black Line Edition

The ES 250 AWD will be offered in three versions. The ES 350 Black Line Edition will be offered in limited numbers. There are...
Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.