Sunday, October 2, 2022
News The Valiant Attempt That Was The BMW i3 May Not Have A...

The Valiant Attempt That Was The BMW i3 May Not Have A Future

When the BMW i3 launched simultaneously world-wide in 2013, the hype was palpable. Unfortunately, car-buyers did not buy into it.

This is a testament to how quickly the business of electrification is evolving. In less than six years, BMW went from being a pioneer in electrification with its “i” family of cars to tumbling behind the majority of its competitors. These are the risks of attempting to predict the market’s future desires. Unfortunately for BMW, the BMW i3 did not catch on or live up to its potential and so may not be replaced.

We were in New York when the then-new BMW i3 hit the world stage. It was revolutionary on so many levels that it could not fail. From a bespoke carbon fibre platform, an electric motor, a battery, an optional small petrol engine fitted as a range-extender, everything seemed in the BMW i3’s favour. The only missing element was a buyer.

Although 150,000 were sold as of May of this year, it seems as though this number might be insufficient to justify the return of the car, or at least use the same materials and technologies for a low-volume vehicle.

In an interview with autoexpress, Pieter Nota, Member of Board of Management at BMW said: “It is difficult to say if the i3 will have a straight successor as it [electrification] goes more into the mainstream like the upcoming iX3,” “The i3 had a pioneering role – it was at the very beginning of BMW’s electrification plans but what we are seeing now is that electrification is moving more into the mainstream.”

We know that an iX3 is expected next year and that BMW intends to launch no fewer than 25 new electrified vehicles come 2023. As part of this plan, 2021 will see the arrival of the i4 Gran Coupé to compete with the Tesla Model 3.

Trending Now

The New Lamborghini Urus S Gets 666hp

This Urus needs only 3.5 seconds to reach 100km/h from a standstill. The engine tune is borrowed from the Urus Performante. Ultimate super SUV...

Cadillac Lyriq: Deliveries are Paused due to a Recall

The Infotainment screen can fail to boot up in some circumstances. The problem will be fixed by a software update, but owners will...

Bentley Bentayga S and Azure Add Sport and Comfort to Big-Buck SUV

A pair of new trims enhance the hybrid Bentayga in two different ways Both get more power and extended EV range The Bentley Bentayga...

Lucid Might Introduce a Midsize Luxury Car in 2025

The Air, the brand’s flagship luxury sedan, is exceptional. Lucid is currently working on their first SUV, the Gravity. Lucid Motors is currently in...

This is a First Look at the New 2024 Hyundai Santa Fe

Once more, Hyundai is revolutionizing its design. By the looks of the prototype, it’s far boxier than it’s ever been. Hyundai’s clearly looking to...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.