Once more, Hyundai is revolutionizing its design.
By the looks of the prototype, it’s far boxier than it’s ever been.
Hyundai’s clearly looking to beef up the Santa Fe personality based on this video. And this is understandable as anything rugged, overland, adventure-like is very hot at the moment. Many automakers have introduced special lines to differentiate these models, including Hyundai and their recently added Urban trim (XRT in the US). Now, however, it looks as though the Koran automaker is taking it one step further.
One giant step, to be more precise. Speaking of giant, some angles shown in the video, specifically the flat front fascia and tall horizontal hood lead us to believe the Palisade may have served as inspiration for the 2024 Santa Fe. Otherwise, and from what can be seen, the new generation SUV does without curves, and is far more upright, and rugged than its predecessor. The straight non-curved front side windows are especially interesting if mostly because they look eerily similar to the Kia Carnival’s.
The host points out some Land Rover-inspired visuals including the “C” pillar design and the tall, mostly flat doors. Other noteworthy elements are the head- and taillights, the raised roof rails (a sure-fire sign of capability and outdoorsy stuff), and the dark wheel flares.
The model in the video is a hybrid, a version we can expect to get in North America. Although this Santa Fe is presented as the 2024 model, there’s a likelihood that it will make it here for the 2025 model year. Then again, the current Santa Fe launched for the 2019 model year and was updated for 2021…