Volvo Ends V90 Production as Brand Continues to Kill its Wagons

Volvo ends V90 production in September, following earlier discontinuation of related S90 sedan.
Electric ES90 and XC60 SUV to absorb V90’s utility and market role.
V60 estate remains in production; V90 still available while dealer stock lasts in select markets.

Tragically, Volvo will end production of its largest and most premium wagon, the V90, in September 2025 as part of its global product cycle plan. The decision follows the discontinuation of the S90 sedan, which was phased out last year to make way for the electric ES90 liftback.

The V90’s departure marks another step in Volvo’s imminent shift away from traditional station wagons. The ES90, which features a raised ride height and a hatchback design with split-folding rear seats, is intended to offer some of the functionality previously delivered by estate models, but it’ll never replace them. At the time of the ES90’s unveiling, then-CEO Jim Rowan said the crossover-like profile of newer models is more in line with current customer expectations. He also suggested the XC60 SUV could be adapted to fill the gap left by the V90.

The V90 was previously removed from lineups in several countries a few years ago. It was reinstated roughly a year later following renewed customer demand. According to Volvo UK, production of the smaller V60 will continue, and the model remains available for order. Customers interested in the V90 are advised to contact local dealers for information on remaining stock. For the moment, customers can still build one on Volvo Canada’s website but that may change very soon.

In recent years, Volvo has concentrated on SUVs, responding to global consumer preferences and regulatory pressures. In Canada and the U.S., the V90 is only available in Cross Country form.

Volvo has a long history with wagons, having built its reputation with models starting with the 122 Amazon, followed by the 240, 740, 850, and V70. However, the growing popularity of SUVs has significantly altered the brand’s portfolio. The XC60 is Volvo’s bestselling model of all time, surpassing the 240 with over 2.7 million units sold globally across two generations.

While the V90 will soon be discontinued, the V60 Cross Country will remain Volvo’s only non-SUV offering in Canada and the U.S. until the launch of the ES90. There has been no public indication from current CEO Håkan Samuelsson on whether the company plans to reintroduce additional estate models in the future.

We think they should.

Source: Autoblog