– Volvo’s 90/90 Day reveals the refreshed hybrid XC90 and the fully electric EX90 models.
– The XC90 continues as Volvo’s flagship SUV, blending luxury, safety, and hybrid technology.
– The EX90 launches as Volvo’s fully electric SUV, highlighting the brand’s push toward full electrification.
Volvo is preparing for its 90/90 Day event on September 4th, 2024. This livestreamed event will showcase the newly refreshed hybrid Volvo XC90 and mark a pivotal moment for Volvo with the official launch of the fully electric EX90. The event will begin at 9:00 AM ET at 9090day.volvocars.com, with Volvo CEO Jim Rowan and a team of experts leading the presentations.
Volvo Returns to the Canadian International AutoShow with the Launch of the EX90
The XC90 has been Volvo’s flagship SUV since its debut in 2002, designed to showcase the brand’s dedication to safety, innovation, and Scandinavian design. Over more than two decades, it has consistently reflected Volvo’s ability to adapt to discerning luxury vehicle buyers’ need and the ever-changing automotive trends, including the integration of hybrid powertrains. The refreshed XC90 will undoubtedly maintain this legacy and offer updated features that continue to bridge the gap between traditional combustion engines and Volvo’s electric future.
Meanwhile, the fully electric EX90 is Volvo’s next step toward an all-electric lineup. As the brand’s electric flagship, the EX90 is a depiction of Volvo’s commitment to sustainability, showcasing advanced technology, enhanced safety features, and a sleek, modern design.
The dual introduction of these vehicles does show that Volvo will continue a multifaceted approach to automotive development. The XC90 caters to those seeking a combination of traditional and hybrid powertrains, while the EX90 is aimed at those embracing fully electric mobility.
We are also preparing to review the all-new 2025 Volvo EX90 soon. Stay tuned for our detailed analysis of this new electric model in the coming weeks.

