Jaguar designer Ian Callum doesn’t like big touch screens and he won’t be putting one in a Jag any time soon.
When asked if Jaguar would be following the current big touch screen infotainment system trend, Jaguar’s Ian Callum had a very direct response at a recent presentation for the new Jaguar XE. In simple terms, if he can help it Callum won’t be putting a bulky digital center stack in one of his cars in the near future.
Callum’s dislike for big touch screens has less to do with esthetics and more to do with ergonomics and safety.
“If you’re driving 80-90 miles an hour – and you can in some countries, legally – you don’t want to be flipping around an iPad looking to move your door mirrors or your seat controls. You need to be able to feel your way through the car without looking at it for more than a millisecond,” Callum told Automotive News Europe.
Jaguar has been using basically the same touchscreen and infotainment system in all of its models. A fairly simple system that’s more to the point than BMW’s iDrive or Audi’s MMI, it relies on physical controls to navigate. New Jaguar models use a dual screen system like the one found in the Jaguar I-Pace and Range Rover Velar. Although the system is a lot more modern looking and has more touch components, it still uses physical dials for climate.
Source: Automotive News Europe