Thursday, April 25, 2024
NewsRam Professional launched; many services will be offered

Ram Professional launched; many services will be offered

  • This new venture applies to all vehicles in the Ram fleet.

  • Ram Professional will evolve in the coming months.


 

Ram has launched its new generation of commercial mobility solutions, called Ram Professional. At Work Truck Week in Indianapolis, which opened its doors earlier today, Ram unveiled its new series of solutions for owners of small, medium, and large businesses.

Ram Professional’s logo | Photo: Ram

The commercial vehicle segment is very important in North America, especially as we can see fierce competition in the coming years with electric era kicking in for all these businesses. Although the ProMaster is the largest vehicle in the range, Ram made it clear that its suite of commercial vehicle solutions applied to all models: Ram ProMaster EV, Ram 1500 REV, Ram 1500 Ramcharger, Ram Heavy Duty and Ram Chassis Cab.

Ram Professional’s areas of expertise include direct products and vehicle solutions, fit-out convenience, commercial financing, commercial service support, connected services, electrification and charging, and mobility.

“With Ram Professional, our commercial vehicle customers will benefit from a simplified, comprehensive business solution with products and services that feature best-in-class performance, capabilities, advanced technologies and values to best meet their business needs,” said Ken Kayser, vice president of Ram Professional.  “We know our customers depend on us day in and day out, and Ram Professional is committed to providing the best lineup of commercial vehicles and serving our customers with the most important tools of their trade.”

Ram BusinessLink dealers will be able to offer maintenance services and even 24-hour roadside assistance. The manufacturer is also looking to identify local companies to fit out these commercial vehicles, particularly in the ProMaster with all its cargo space.

As for commercial financing, Stellantis Financial’s announcement is good news for customers looking to simplify their financing, which can be up to 100% of the cost, as well as closed-end leasing and commercial lines of credit.

To keep commercial fleet owners in control of all vehicles, the Ram Connect system provides real-time data.

In addition, the marketing of the new electric ProMaster will force Ram Professional strategists to find charging solutions for their customers, whether by providing hardware, software, or other related services.

Finally, the mobility aspect of Ram Professional is mainly aimed at short-term commercial customers. These commercial vehicles will be accessible via Ram’s partner, Free2move.

Ram’s new commercial venture is up and running now, and is likely to evolve over the coming months, depending on the precise needs of this clientele who require a specific vehicle daily.

 

 

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