Saturday, January 23, 2021
News The Lincoln Continental Is Now Officially Dead Again

The Lincoln Continental Is Now Officially Dead Again

Only SUVs for Lincoln moving forward.


  • The Lincoln Continental will cease production in North America this year, and in China next year.
  • Lincoln is shifting to an all-SUV lineup for the 2021 model year.
  • Sales of the tenth-generation Continental dropped significantly in 2019, and again in 2020.

The Ford Motor Company has confirmed what many people, including us, suspected all along: the Lincoln Continental will retire from the North American market after the 2020 model year.

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Production of the large luxury sedan will end at the company’s Flat Rock assembly plant, where the Ford Mustang is also assembled. In 2019, sales dropped by 25% in the United States compared to 2018, and by 60% in Canada during the same period.

In 2019, the brand created the Lincoln Continental 80th Anniversary Coach Door Edition, and all 80 units—listed at USD $110,000—sold out in 48 hours, prompting the automaker to release a suicide-door Conti for the 2020 model year with an MSRP of $116,465.

Ford has indicated that there will be a 2021 Lincoln Continental in China, but that will be the last model year before it retires over there too.

This tenth-generation Lincoln Continental made its debut in concept form at the New York International Auto Show in 2015, and went on sale in the fall of 2016 as a 2017 model year in replacement of the Lincoln MKS. In the U.S., it’s currently available in Select, Reserve and Black Label trim levels, priced from $46,305 to $80,065. The entry-level variant is equipped with a 3.7L V6 that develops 305 horsepower and 280 pound-feet of torque, with a standard front-wheel drivetrain and optional AWD. The Reserve and Black Label receive a twin-turbo 2.7L V6 with 335 hp and 380 lb.-ft., while a twin-turbo 3.0L V6 good for 400 hp and 400 lb.-ft. matched to AWD is available.

In Canada, only the Lincoln Continental Reserve was available for 2020, which comes standard with the 2.7L engine and AWD, while the 3.0L engine is optional. It’s priced from $68,700 to $85,300.

With the recent announcement that the Lincoln MKZ will also disappear after the 2020 model year, this leaves with brand with a lineup of utility vehicles, including the Corsair, the Nautilus, the Aviator and the Navigator.

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