Wednesday, March 22, 2023
News The new 2023 Toyota Prius is Unveiled - UPDATED

The new 2023 Toyota Prius is Unveiled – UPDATED

The new 20203 Toyota Prius bring driving pleasure and performance to the table


  • This is the hybrid system’s fifth-generation and second-generation TNGA platform.

  • The hybrid version arrives this winter while the PHEV launches next spring in Japan.

  • AWD will be standard in Canada.


Toyota has unveiled its all-new Prius and it is a sight to behold. The popular hybrid has been redesigned with Toyota’s “Hybrid Reborn” concept, resulting in a stylish package that is sure to turn heads. The new Prius inherits the unique monoform silhouette of the original and employs a wide and low stance with large-diameter tires to create a look that is both sporty and sophisticated.

2023 Toyota Prius | Photo: Toyota

Under the hood, the new Prius is powered by Toyota’s first 2.0L Plug-in Hybrid System. This system delivers acceleration and quietness that is dramatically improved from the previous model. The combination of a high-efficiency Dynamic Force Engine and lithium-ion batteries for high output drive achieves a maximum system output of as much as 164 kW (223 PS or about 220hp). This results in outstanding dynamic performance with the powerful acceleration of a PHEV, achieving 0-100 km/h in 6.7 seconds.

The new Prius also comes with an improved EV driving range that is about 50% higher than the previous model. This means that, with improved battery performance, the new Prius can operate in EV mode alone for most daily drives. It will be available in SE, XSE and XSE premium grades.

2023 Toyota Prius | Photo: Toyota

The regular hybrid version of Toyota’s all-new Prius for 2023 will offer satisfying acceleration and responsive driving while maintaining the same level of fuel efficiency as the previous model. Maximum system output is now 196hp for the 2.0L version or about 1.6 times more than the previous model.

In order to enable stable driving performance on slippery surfaces such as snow, an electronic on-demand all-wheel drive system was adopted with a motor driving the rear wheels as standard in Canada.

Two versions of the new Prius will be offered in Canada with an array of standard and available features no matter the grade. Whether choosing the XLE or the Limited grade – in Wind Chill Pearl, Cutting Edge, Guardian Gray, Black, Supersonic Red, or Reservoir Blue – Prius drivers will be ready to look to the road ahead.

XLE AWD Grade:

19-inch alloy wheels
8-inch Toyota Multimedia
Wireless Apple CarPlay & Android Auto
Safety Connect, Service Connect (up to 10-yr trial), Remote Connect (3-yr trial)
6 USB-c ports
Electronic Parking Brake (EPB)
Softex heated leather steering wheel
Digital Rear-View Mirror & Home Link
Driver and front passenger heated seats
8-way power driver’s seat
Softex seats
Smart Key with Push Button Start
Direct light illumination
Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)

Limited AWD Grade (XLE AWD Standard Features+):

12.3-inch Toyota Multimedia
3-yr Drive Connect trial (Cloud Navigation, Intelligent Assistant, Destination Assist)
JBL® Premium Audio System with 8 speakers
Fixed glass roof
8-way power driver’s seat with driver memory
Driver and front passenger heated and ventilated Seats
Rain sensing wipers
Qi wireless charger
Digital Key
Power back door
Advanced Park
Digital Rearview Mirror
Heated rear seats
Panoramic View Monitor
Front and Rear Parking Assist with Automatic Braking (PA w/AB)

The Toyota New Global Architecture (TNGA) platform was developed as an ongoing improvement of the matured TNGA platform to achieve styling, driving performance, and safety for the new Prius. The second-generation TNGA platform allows for a lower center of gravity and large-diameter tires, providing a more pleasurable driving experience.

The new 2023 Toyota Prius is set to be launched in North America, Europe, and other countries following its introduction in Japan. Canadian pricing will be announced later in 2022.

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

Lucid Gravity | Photo: Lucid Motors

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

2023 Toyota Prius | Photo: Toyota

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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