The top automotive YouTuber earns over a $1 million annually according to study
It seems the automotive world is ripe for the social media influencer, as these folks – from Doug DeMuro to Jay Leno – continue to rake in significant income for their work.
Posts range from a quick Instagram shot (that can earn an influencer tens of thousands of dollars) to video reviews and, in the case of Leno, longer-form videos with celebrity guests.
According to a GoCompare study, the most successful car influencer is Alex Hirschi, better known by her @supercarblondie Instagram handle and YouTube channel.
Of course, with any study like this, the numbers are estimates and probably off. That’s why we didn’t include the numbers, but they are all compiled in the study if you want to learn more. You could say this is more of a testament to a few channels you should definitely be watching.
The list itself is a bit subjective on what actually makes a “car influencer”, so what follows is a list of our favorite 15 picks from the list of 45.
With videos and photos of everything from Lotus 3-Elevens to the crab-crawling Mercedes AVTR concept, Supercarblondie who’s real name is Alex Hirschi towers over the second-highest earner on the list.
Italian cars (and some British and German) and luxurious timepieces are the orders of the day for Alejandro Salomon, or Salomondrin.
While you’ll find plenty of posts about ChrisFix’s Hummer H1 on his @chrisfixit channel, this one is more for the do-it-yourself-ers out there with posts about how to fix a brake caliper’s bleeder valve, to the speedo on his Jag. Whatever it is, it’s enough to earn him (at least, we think it’s a him; ChrisFix rarely appears without a crash helmet on – a decent living from his channel.
- Richard Rawlings
The first TV personality first, social media influencer second we see come up on the list is Richard Rawlings of the famous Gas Monkey Garage reality show. On his channels, you’ll see piles of muscle cars he and his team has worked on, as well as choppers.
5. Alan Enileev
Noted for his pics of a car’s keyfob as much as the car itself, Russia’s Alan Enileev rounds out our top five.
- Doug Demuro
Doug DeMuro is the first name on this list that walks the line between car journalist and influencer. His Instagram account is one thing, but its his work on YouTube (and his 3.65 million subscribers there) featuring full-length in-depth car reviews that’s paved the way to making him one of the best channels out there.
6. Jay Leno’s Garage
7. Adam Lizotte-Zellser
It’s all about drifting for Adam_lz, who not only posts pictures and videos of drift cars but races them, as well.
If Lambos are your thing, then Yianni Charalambous better known as Yiannimize is your guy as he posts pics of a lot of them, with a few Ferraris, Porsches and BMWs thrown in for good measure.
- Alex Choi
If you like a bonkers BMW, then Alex Choi is your man as he posts pics of his ultra-bewinged BMW M2 drift car will probably quench your thirst quite nicely. He also has a pretty insane Lamborghini and most of his cars shoot flames.
- James Stradman
Fancy yourself a Jeep Gladiator 6×6? Well, it seems The Stradman does as well as he has been working on the project recently, as well as a wild F-150 Raptor and a Lambo Aventador. He also has a thing for purple cars.
- TJ Hunt
From fast Fords and Lambos we move to the Toyota Supra, as TJ Hunt’s YouTube channel page is rife with pics of them, including one painted like Brian o-Connor’s famous “10-second car” from The Fast and The Furious.
Not sure how badly this owner of an exotic car dealership needs an “official” tag on his handle, but that doesn’t change the fact that in addition to whatever he makes from his Platinum Executive Travel performance car dealership makes, he’s pulling in decent income from his social media work.
- Magnus Walker
For Porsche-philes, Magnus Walker – the Urban Outlaw – is a household name. Don’t let his somewhat raggedy appearance fool you; he’s one of the nicer guys you’ll meet and his collection of steampunky Porsches is reportedly worth about eight million dollars. His social media work is nice passive income.
- The Smoking Tire
We round off our list with another presenter-influencer with Matt Farah of The Smoking Tire podcast. He’s also written for Road & Track and has a busy YouTube channel that’s becoming a favorite of ours.