Stellantis is taking its time to launch an electric truck.
The strategy is to wait and see what the others do and do it better.
Huge portions of EV news in North America have featured trucks over the last 18 months or so. While major American players have touted their products, one has been relatively quiet. Stellantis’ Ram has yet to reveal any official details of their upcoming electric pickup.
The reason is that Ram is constantly updating, upgrading, and adjusting the electric pickup based on what its rivals are releasing.
“We are preparing the EV pickup trucks for 2024, and we are doing it by adjusting the specs and adjusting the performance in function of what we see coming up from our competitors,” Stellantis CEO Carlos Tavares said during a fireside chat with Morgan Stanley as reported by Automotive News. “It’s a fact that we are coming slightly after them.”
Both GM and Ford have a considerable lead over Ram at the moment but that doesn’t seem to bother Stellantis. We know that they are in the throes of developing and designing a slew of new EVs for each of its sub-brands. Ram is one of the company’s most profitable brands therefore we can expect that the pickup will receive lots of attention.
If anything, there’s plenty of momentum behind Ram trucks as they outsold the Chevrolet Silverado in 2021. Will this translate into more sales for the electric Ram over the Silverado? That remains to be seen. Also, 2021 was another mess of a year for automakers, notably for GM.