The brand plans to sell half of its fleet with an EV drivetrain before 2030.
Mitsubishi will unveil deux pickup trucks in the coming years, one ICE and the other, electric.
Investments will reach more than 10 billions of dollars in the next few years.
Automaker Mitsubishi disclosed its latest plans for electrification earlier today, with the three-diamond division looking to spend more than $10 billion on its electrified effort through 2030. The goal here is to expand the offering of electrified and pure electric vehicles, while taking advantage of internal support within its alliance with Renault and Nissan.
Mitsubishi CEO Takao Kato goes even further, announcing a global sales target of more than 1.1 million vehicles for the fiscal year ending March 31st, in 2026. This fiscal year, the carmaker expects to sell about 866,000 vehicles, as Mitsubishi suffered market losses during the pandemic.
The massive investment will accelerate the development and introduction of no less than nine new electrified models (hybrids, plug-in hybrids, and electrics) by 2028. In fact, Mitsubishi is also expected to continue producing vehicles with internal combustion engines, bringing the number of new models planned before the end of the decade to 16.
In the image showing the 16 new models, we can even see some interesting silhouettes, including Mitsubishi’s plans to bring back a pickup truck to its ranks, both on the ICE side and the pure electric side.
There’s also a new two-row crossover that will run exclusively on electricity, while a hybrid variant of a two-row crossover is also planned. Will it be the same model as the pure electric SUV? It’s too early to tell.
Mitsubishi, despite releasing the curious i-MiEV at the very beginning of the electrification wave, is behind the competition in its move to electric propulsion, but all indications are that the necessary steps will be taken in the next few years.
The automaker would like to have half of its global sales from pure electric vehicles by 2030. Five years later, the brand’s goal is to market a 100 percent EV lineup.
It will be interesting to see what strategy Mitsubishi will use in North America, because to benefit from tax credits in the United States, Mitsubishi must assemble its electric vehicles in the United States. Since Mitsubishi no longer has a factory in the US, it may have to call on its partner Nissan, which plans to use its plant in Canton, Mississippi, to produce new EVs for the North American market.