Sunday, February 5, 2023
Auto Shows & Events Chrysler Unveils the Airflow Vision Concept at CES

Chrysler Unveils the Airflow Vision Concept at CES

Chrysler presented the Airflow Vision Concept, a sculptural design concept, at this year's Consumer Electronics Show in Las Vegas.

  • The Chrysler Airflow Vision is a sculptural design concept;
  • The Concept is based on the Pacifica PHEV’s flat-load floor;
  • It envisions the next generation of premium transportation.

The Chrysler division no longer has the same weight in the 2020 automotive world chessboard. The luxury American manufacturer is currently betting on two models, including a sedan which is starting to seriously date – the Chrysler 300 is no longer a youth – in a market where utility vehicles and cleaner energy dominate. Fortunately, Chrysler also has the Pacifica which, it should be remembered, is the only minivan in the industry that can be ordered with a plug-in hybrid powertrain.

While at CES (Consumer Electronics Show) in Las Vegas this week, Chrysler decided to show a prototype called Airflow Vision, a name reminiscent of the Chrysler Airflow unveiled in 1934. Unfortunately for Chrysler, the Airflow did not win an immense success, despite a very aerodynamic silhouette.

The prototype unveiled in the city of vice has little in common with the car of the 30s – apart from the nomenclature of course -, however, its crossover shape shows great things to come for the American brand which needs all the imaginable reinforcements at the time of writing.

Based on the same platform as the Chrysler Pacifica Hybrid, this concept vehicle was specially designed for motorists who want to travel in first-class … on the road of course!

If the exterior of the crossover is still rather vague with these wrapped wheel arches and the absence of doors, the cabin, for its part, is clearer with its dashboard rich in screens – there are six (!) – and this flattened steering wheel. As for these four bucket seats, they show the “first-class” vocation of the crossover. Ah yes, and passengers in the second row are also entitled to two additional screens for entertaining while driving.

As for the design of the Chrysler Airflow Vision, we only hope that this prototype is in the brand’s plans, because Chrysler has a crying need for novelty, in addition to the fact that it is a utility vehicle, the kind of model that would do good to the brand’s sales.

Airflow Vision Concept | Photo: Charles Jolicoeur

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