The Genesis GV90 will be facing some strong competition.
Will it be 2026 or later?
In its early days, Genesis might have been considered a second-level player, but the luxury division of Korea’s Hyundai group is coming awfully close to the level offered by established brands, and at a lower price. That is the Korean recipe, after all.

The next highly anticipated vehicle in North America is undoubtedly the future GV90 full-size SUV. Featuring many of the details of the Neolun concept presented earlier this year, this imposing SUV will be up against established models such as the Mercedes-Benz GLS and BMW X7, not to mention the Cadillac Escalade and Lincoln Navigator, to name but a few.
There is, however, one element currently holding up development of the largest of the “GVs”: suicide doors. In fact, this concept feature has been retained for the production model. This decision will undoubtedly set the GV90 apart from the ever-growing group of large luxury SUVs.

According to an article in the KoreanCarBlog, trouble is brewing with these suicide doors that open when cornering. This is a situation no motorist wants to experience. The absence of a B-pillar to solidify the vehicle’s chassis forces engineers to reinforce the rest of the skeleton.
The future GV90 can also be transformed into a living room on wheels, provided it is parked. Indeed, the first-row seats can be turned backwards to create this space for discussion.

A new radiant heater will support the current system and reduce the user’s energy bill.
It now remains to be seen whether this delay will hold up production of the SUV, the model which was expected to show up in 2026.
